let the outside in

Moose River Lake & Lodge Store

The store was founded in 1998 by Bob and Annie Hoffman,
who had a vision of rustic elegance and a motto to “Let the Outside In.”

In 2008, Fred and Robin Little, owners of Sunshine Boutique & Jewelers on Eastern Avenue,
purchased Moose River. In 2017, they closed Sunshine Boutique and consolidated the two businesses, bringing much
of Sunshine’s inventory (including the jewelry!) to Moose River. Never straying from Bob and Annie’s original vision,
they have created a shopping experience you won’t find anywhere else.