Our Story

Moose River Lake & Lodge Store was founded in 1998 by Bob and Annie Hoffman, who had a vision of rustic elegance and a motto to “Let the Outside In.” In 2008, Fred and Robin Little purchased Moose River and never straying from Bob and Annie’s original vision, have created a shopping experience you won’t find anywhere else.


Our motto is “We won’t sell anything we wouldn’t buy ourselves.”

From moose heads to muscadet, Fred and Robin strive to find the unusual and the unusually wonderful, functional, and fascinating. We search for the best artisans and fashion designers, a wine selection you won’t find at the grocery store, and, of course, taxidermy… of course!